HOW DO I USE PHOTOS TO SELL SOMETHING?

In this quarter we will be focusing on product photography. How we can use photography to influence someone into buying a product? How do we make ordinary everyday products look amazing? We will learn the ins and outs of product photography with the mission to help the student store on campus sell their merchandise. 

WARM-UPS

For warm-ups this quarter we will be looking at work form the top product photographers working today. These photographers changed how the world perceived photography as an art form and means of expression. Many times these photographers challenge the very meaning of art and and what a photograph IS. For each image we will analyze the way the artist uses photography to sell something.

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Artist Study:

TIm HAWLEY

For this project you will create one copycat and one inspiration for the artist. As a class we will look at the style and technique of the artist and how we can use those techniques to improve our own photography. We will have a class critique of the copycat and inspo.

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Artist Study:

Erik Almas

For this project you will create one copycat and one inspiration for the artist. As a class we will look at the style and technique of the artist and how we can use those techniques to improve our own photography. We will have a class critique of the copycat and inspo.

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Product Photography EXERCISES

In these three exercises we will watch a professional commercial photographer set-up his shots and edit them. The files will be provided to follow along. You will use these skills in the next major project!

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Product Photography: STUDENT STORE

For this summative project series you will be choosing five items or item sets to create high quality product photography. These images will go onto graphic design to be embellished and finally to marketing to be advertised. Images will be featured on the student store.

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Artist Study:

Tim Tadder

For this project you will create one copycat and one inspiration for the artist. As a class we will look at the style and technique of the artist and how we can use those techniques to improve our own photography. We will have a class critique of the copycat and inspo.

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